The skills every digital marketer needs in today’s ever-changing business landscape

The internet has opened doors to unimaginable opportunities in the business world. Today, a review, an opinion, a recommendation or a click can propel a business to new heights. It’s about identifying and targeting the right audience. Digital marketing therefore becomes crucial as it paves the way for connecting a business to its customers in the defined geographies. When the world shifted to the convenience of shopping at your fingertips, digital marketing became the need of the hour.

Another remarkable fact is that the rise of digital marketing as an industry has opened up many job opportunities at all levels of management and across the digital landscape. Jobs in content strategy, SEO marketing, AI specialist, and email marketing are blossoming with growing demand. Simply put, organizations and brands are looking for talented marketers to introduce their products to their target audience.

What skills do you need to acquire to become a good digital marketer?


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Know how to develop a strategy: Getting started in this career requires thinking strategically to align brand messaging and goals. With proper research, study, and design, one can create an all-encompassing digital marketing strategy.

Know how to analyze data: Every digital marketer should know how to use various analytical tools and frameworks to measure the impact of an experience/strategy

Familiarize yourself with digital marketing channels and techniques: Knowledge of the main marketing channels and their applications is essential. Therefore, one must be aware of direct and effective channels such as social media, email, native search and display advertising.

Understand the marketing funnel, marketing metrics and KPIs: Marketing funnel, business metrics, and key performance indicators (KPIs) are some of the key terms a digital marketer should be familiar with to make decisions based on available data.

Being a Writing Wonder: To become a digital marketer, you need to have a good eye for copy as it sets the tone and brand voice to resonate with the target audience. Therefore, one needs to know what goes into making social media text, email advertising, ad copy, long blog posts or landing page communication simple yet effective. Well-written copy can intrigue the reader.

Be updated with new trends in visual marketing: Keeping abreast of the latest marketing trends is a crucial part of marketing strategy. You need to be able to collaborate effectively with complementary marketing resources such as graphic designers and influencers to create impactful social media campaigns.

Knowledge of customer and user experience: A digital marketer must dig deeper into the user journey to understand consumer behavior, which in turn can help create an intuitive, hassle-free, and enjoyable experience for the user.

So, are you passionate about it? For starters, studying the field from a reputable and trusted educational arm will not only equip you with the latest digital marketing trends to continue your lifelong learning journey, but also open up new paths to exciting jobs. and salary packages. This is where ISB Executive Education’s Digital Marketing and Analytics Executive Program would come in handy. Taught via 128 videos recorded by world-renowned ISB faculty, 13 live online sessions with industry practitioners, 20 assignments, quizzes, and over 6 case studies; This program will help you learn about the important elements of digital marketing such as display marketing, email marketing, social media advertising, SEO, search marketing, and analytics. You also have the ability to apply the principles of online advertising to real-life scenarios in a simulated environment through their Stukent Mimic Pro simulation. Thus, you learn to make decisions in real time and see the results of your campaign strategies.

So, continue your learning journey with ISB Executive Education and accelerate your digital growth today!

Program details

Eligibility: Any graduate/diploma holder

Duration: 12 weeks 4-6 hours/week

Program: August 17, 2022

Program fees: INR 1,05,000 + GST

Click here to apply

About Indian Business School

The Indian School of Business (ISB) was born out of the need for a world-class business school in Asia. ISB is committed to creating business leaders through its innovative programs, exceptional faculty, and thought leadership. It has earned the unique distinction of receiving accreditation from the Association of MBAs (AMBA), making it the 100th school in the world to achieve the “triple crown” of accreditations from AMBA, the EFMD Quality (EQUIS) and the Association to Advance Collegiate Schools of Business (AACSB). AMBA accreditation represents the highest standard of achievement in postgraduate business education.

ISB Executive Education designs programs for professionals offering timely learning interventions that help them enhance their capabilities through specific skill sets and advance in their careers, while having a positive impact on the organizations in which they operate . Through innovative programs, exceptional faculty, and thought leadership, ISB Executive Education is committed to nurturing future-ready leaders.

About Emeritus

ISB Executive Education partners with online education provider, Emeritus, to deliver a portfolio of high-impact online programs. Working with Emeritus gives ISB Executive Education the advantage of expanding access beyond its on-campus offerings in a collaborative and engaging format that remains true to the quality of ISB Executive Education. Emeritus’ learning approach is based on a cohort-based design to maximize peer-to-peer sharing and includes video lectures with world-class faculty and hands-on, project-based learning. More than 250,000 students from more than 160 countries have benefited professionally from the emeritus programs.

Disclaimer: This article was produced on behalf of Erulearning by the Times Internet Spotlight Team.


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