Instagram Update: Portrait and Landscape Mode

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Instagram announced today that it “thinks outside the square” and will now allow users to publish in landscape and portrait formats.

Instagram’s reasoning is that the visual story you’re trying to tell should always precede any tradition of square photos on Instagram. Analyzing data from its network, Instagram found that nearly one in five photos or videos its users posted were not natively square. This means awkward and boring cropping sessions.

Your “friends are excluded from group photos”, Instagram writes – which seems a bit valuable, but it’s certainly a common problem.

This is how Instagram will work after the new update. When you choose a photo or video, you can tap the “format” icon to adjust the orientation. You can select portrait or landscape.

But in case you’re curious, Instagram says it will keep the current feel of your profile grid by displaying photos and videos on it as “cropped squares in the center.” Then when you click on the individual post, the real photo will appear.

This update seems particularly focused on video, which Instagram mentions as possibly being more cinematic than ever. Indeed, it seems that cropping is a more pressing issue for videos, as the framing of the shot often changes throughout the duration of a video.

Additionally, Instagram is standardizing filters for photos and videos, which previously existed separately.

Here are some exclusive images of the next Star Wars movie “the force awakenson Instagram in landscape mode:

A video posted by Star Wars (@starwars)

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